Tuesday, September 25, 2007

Philps adds some Glamour. Extra-ordinary advertising!


Innovative campaign of Philips.

Did you see the latest ad for Philips’s Aurea television? Not usual for electronics, this ad was shot by a fashion photographer, Vincent Peters. The focus is on emotion, product specifics are not included. A great new direction that will be followed as an example.

But then.... the extra-ordinary advertising campaign by Philips. At the IFA press conference, the new AUREA Ambilight TV was introduced with the prestige of a world cinema premiere of the latest short film of movie director Wong Kar Wai.
This film is not a usual advertising campaign, it is a unique piece of cinema commissioned by Philips to be shown on Aurea screens in-store and online. It has been envisioned, written, and directed by Wong Kar Wai, master of seduction by light, in a spirit of glorifying the Aurea effect using rich saturated colours and exquisite imagery, but also as a cinema story to grab and hold the viewer's attention for a whole 8 minutes.

It is a story about Love. Seduction. Light. Colours. "She was a secret agent. He was a wanted man. He thought she was blind. She thought he was in love. They tried to cross the border of human emotion but discover only one could make it."

Teaser: http://www.seductionbylight.com
Enjoy the film at http://www.aurea.philips.com/

Thursday, September 20, 2007

Food design at Proef Amsterdam


Marije Vogelsang

Marije Vogelsang is a Food Designer with a studio in Amsterdam westerpark. It is not only the food that counts here. It is all about food but also the total experience of eating. Environment, atmosphere, the story behind ingredients, etc.
The weblog is worth having a look as well.

http://www.proefrotterdam.nl
http://www.proefamsterdam.nl/proeflog/

Zoe de las cases



Inspiring collection of childeren's products from Paris. Like a DIY perfume maker for kids. Parfum D'Enfance.

Website is a joy itself with drawing and pictures from her own family that she uses in the product and package design. We met the designer at Maison et Object at paris and we are a fan! Wait and see how she'll conquer the world.

http://www.zoedelascases.com/

Hiroshi Sugimoto - Photography



Hiroshi Sugimoto
14th July, 2007 – 6th January, 2008
Kunstsammlung K20 K21 Dusseldorf

Hiroshi Sugimoto, the Japanese master of photography, combines Far-Eastern traditions with aspects of Western modernism and post-modernism in his artistic approach.

Over the past thirty years, the artist created a stylistically and conceptually coherent oeuvre. His work’s beauty and auratic effect result from the strict formal structuring of his pictures and an elaborate developing technique. Since the beginning of the nineties, Sugimoto has been internationally present with exhibitions at important museums. However, so far only excerpts of his oeuvre have been on display in Germany.

Now the first comprehensive retrospective has been planned including more than 55 photographies and at least one sculpture which will be shown in settings created by the artist himself. The presentation will include examples from all of the artist’s important series, the Wax Portraits, Dioramas, Theaters, Architectures, Seascapes, Pine Trees, Colors of Shadow, Conceptual Forms and probably also from a new series which has not been shown yet. find out more

http://www.kunstsammlung.de/
http://www.kunstsammlung.de/index.php?id=488&L=1