Innovative campaign of Philips.
Did you see the latest ad for Philips’s Aurea television? Not usual for electronics, this ad was shot by a fashion photographer, Vincent Peters. The focus is on emotion, product specifics are not included. A great new direction that will be followed as an example.
But then.... the extra-ordinary advertising campaign by Philips. At the IFA press conference, the new AUREA Ambilight TV was introduced with the prestige of a world cinema premiere of the latest short film of movie director Wong Kar Wai.
This film is not a usual advertising campaign, it is a unique piece of cinema commissioned by Philips to be shown on Aurea screens in-store and online. It has been envisioned, written, and directed by Wong Kar Wai, master of seduction by light, in a spirit of glorifying the Aurea effect using rich saturated colours and exquisite imagery, but also as a cinema story to grab and hold the viewer's attention for a whole 8 minutes.
It is a story about Love. Seduction. Light. Colours. "She was a secret agent. He was a wanted man. He thought she was blind. She thought he was in love. They tried to cross the border of human emotion but discover only one could make it."
Teaser: http://www.seductionbylight.com
Enjoy the film at http://www.aurea.philips.com/
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