Monday, January 01, 2007

Surreal advertising: Beamvertising



Check: http://www.youtube.com/watch?v=Z2XvvaECgmE
Beamvertising in Rotterdam. Vanuit een rijdende bestelwagen werden bewegende beelden van een skateboarder geprojecteerd op de voorgevels van huizen en winkels in de straat.

Wel eerder gezien maar zeker het bekijken waard: http://www.fredericeyl.de/parasite/
Parasite is an independant projection-system that can be attached to subways and other trains with suction pads. Using the speed of the train as parameter for the projected content, the projection starts with the train moving inside a tunnel. These tunnels bear something mystic — most people usually have never made a step inside any of those tunnels. Confusing the routine of your train-travelling-journey, your habits and perception the projections Parallel Worlds — making use of Parasite — allow you a glimpse into a different world full of surrealist imagery.

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